Uber Rewards

Uber Rewards offers riders the opportunity to gain benefits for their rides taken—similar to points on a credit card—through lightweight gamification. Once opted into Uber Rewards, riders begin climbing a level of tiers, each offering increasingly enticing rewards.

As part of the 2020 Uber Rewards marketing campaign we created a collection of videos to promote the different tiers of rider rewards offered through the program. The challenge here was communicating the program’s benefits while infusing a fun tone that packed a punch, all in a short 15 seconds. On a personal note, this was my first time creating video assets. I have tons to say about the challenges, accomplishments, and what I would have done differently a second time around; please ask about this, if you’re curious!